ForMóbile will hold its 10th edition, celebrating the growth and evolution over 20 years of history

The 10th edition of ForMóbile, which celebrates the 20th anniversary of the sector’s largest trade fair and the main event for the furniture and wood industry in Latin America, is arriving with a completely revamped visual identity, more than 550 confirmed exhibiting brands and the expectation of welcoming approximately 50,000 professionals from the segment, from July 2 to 5, 2024, at the São Paulo Expo.

After two successful decades, ForMóbile is a major face-to-face meeting point for the sector, bringing together the equipment and end products industry, cabinetmakers, suppliers and dealers in the market, with a focus on national and international professionals and companies involved in the furniture chain.

The furniture sector continues to stand out as one of Brazil’s main production chains and has enormous business potential, with prospects for growth to pick up in the coming years due to the rise in consumer spending. According to Abimóvel - the Brazilian Furniture Industry Association, the sector ranks 8th in the chain that employs the most people in Brazil, accounting for 1.2% of GDP. There are more than 275,300 employees with direct and indirect jobs.

Also, according to the organization, the export market continues to grow and Brazil had its record sales of furniture abroad in 2021. US$937.9 million in parts were sold to 167 countries, generating 50% more revenue than in 2020. In total, 443.2 million parts were manufactured, making the national industry the sixth largest in the world, with around 80% of production coming from small factories concentrated in the Northeast, Southeast and South.

This scenario confirms the strength of the companies that make up the country’s furniture sector and increases the interest of international players in doing business with Brazilian companies. It is in this context that ForMóbile remains active as an agent for promoting business, networking and content for the companies that make up the furniture chain in Brazil and abroad.  

Coordinated by Informa Markets Brasil, the fair takes place in an environment conducive to professional interaction and business opportunities. There, attendees can explore the latest news and trends, as well as enjoy a variety of attractions and high-quality content. Tatiano Segalin, ForMóbile’s show manager, is optimistic about the 10th edition. For him, the sector is eager to boost business even further, both in the domestic and international markets, and in this context, ForMóbile plays a crucial strategic role, promoting the integration of the entire chain around innovation for companies in the sector.

“We are very excited about the next edition of the event, which promises to be the best ever, and about celebrating 20 years of history. ForMóbile is attended by a large number of companies from the industry and the furniture chain as a whole, from various regions of the country and South America. In all, more than 550 exhibiting brands will be taking part and visitors should once again exceed expectations. We have approximately 50,000 square meters occupied by this rich array of companies, which will offer the event’s visitors a unique opportunity to find trends, news and lots of content on manufacturing processes, accessories, raw materials, inputs, equipment and end products, as well as suppliers and dealers from the entire industry”, he explains. 

With actions designed to promote the commercial, economic, technological and professional development of the sector, visitors will have the opportunity to take part in a series of exclusive talks and workshops. On the Palco ForMóbile, the audience will be able to see different themes designed for the market. Qualified content and debates on trends, product design, furniture architecture, news and launches in the segment, modern joinery, the furniture industry, the economic scenario, advanced manufacturing and new technologies.

Another interactive attraction is the Espaço Maker, dedicated to those who want to learn specialized techniques and check out the work of the sector’s leading professionals. In this area, live presentations are given by some of the main Youtubers and Influencers in the furniture sector and woodworking in general, throughout the days of the event. And the Espaço Madeira, with attractions focused on the world of solid wood, related products and services, which has been promoted in the segment since 2018.

ForMóbile also offers a journey for digital interaction 365 days a year on the event’s platforms and social networks. ForMóbile Digital is an editorial content channel with exclusive sectorized production and more than 20,000 page views per month. In addition to ForMóbile Xperience, which is a digital platform for the event’s community with various functionalities, providing research into brands, products and services, consumption of video content and lots of connections.

“ForMóbile Xperience is a digital platform that brings together and connects the furniture sector for 365 days a year, bringing solutions for small carpenters to large industries, thus providing a connection between visitors and exhibiting brands, in addition to promoting professional updating with unpublished and relevant content, navigation is simple to expand the contact network within this community and learn about the launches of the exhibiting companies,” concludes Tatiano Segalin.

Following the success of the market, ForMóbile is growing with each edition and your brand can be part of this, the largest furniture fair in Latin America. Seize the opportunity and ensure your brand’s space.

Service:

10th ForMóbile - International Trade Fair for the Furniture and Wood Industry 

Date: From July 2 to 5, 2024

Schedule: From 10 a.m. to 7 p.m. 

Place: São Paulo Expo | São Paulo Expo. Rod. dos Imigrantes, s/n - Km 1,5. Vila Água Funda, São Paulo/SP.

About ForMóbile

ForMóbile has become a complete business platform for the entire furniture and wood industry, nationally and internationally, generating business, relationships and delivering quality content in all environments: digital and physical, in a synergistic way. It currently has a qualified database with more than 100,000 contacts of professionals in the industry and various channels, such as a digital platform, website, social networks and an exclusive content and business tool, with which it is possible to promote brands, launch products, generate leads and carry out personalized actions to obtain a better return on investment, with more focus and assertiveness.

To learn more, visit www.formobile.com.br

About Informa Markets 

Informa Markets connects people and markets through digital solutions, specialized content, trade fairs, hybrid events and market intelligence, building a relationship and business journey between companies and markets 365 days a year. Present in more than 30 countries, it has been operating in Latin America for 27 years, with offices in Brazil and Mexico, annually delivering more than 30 hybrid events, 70 digital events, news portals and digital connection and business platforms.

To learn more, visit www.informamarkets.com.br

Information for the press:

A4&Holofote Comunicação | 11 3897-4122

Fernanda Gmeiner | [email protected] | 11 98989-3309

Camila Barbieri | [email protected] | 11 99323-0101